Cahve
Bespoke jewellery has never looked so good
A refreshed brand identity for the jewellery makers of memories.
Context
Cahve (formerly Cast) help their customers produce beautiful, bespoke pieces of jewellery, either at home with one of their jewellery making kits, or at their ring design studio in Sheffield. As they entered the US market, they wanted to improve their visual identity and tighten up key areas.
This is more than jewellery. With Cahve you create a wearable memory—from designing and creating bespoke engagement rings with your partner, to preserving your childs fingerprint forever in a silver pendant. This became the focus of the identity, and graphic elements and shapes were created from customers creations.
These organic shapes provide the perfect framework for the beautiful stories of their customers, paired with updated typography and colour palettes. Detailed guidelines and templates were created to provide some guidance to the Cahve in-house team.
Services
Visual Identity
Art Direction
Brand Guidelines
Templates
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